Most plush toys are bought in a hurry and forgotten in a month. A few get named in the first hour and carried until the seams go. This is a guide to the second kind.
The one that gets named first
The Pink Sakura Care Bear is our best-selling plush and the one we would hand someone who asked for a safe gift. The pile is soft rather than fluffy, which matters — fluffy mats after a few washes, soft does not.
For the nostalgic
The Vintage Winnie The Pooh Bunny Plush is aimed as squarely at the adult buying it as the child receiving it, and we are not going to pretend otherwise. The colourway is deliberately faded rather than bright.
For the child who wants something with teeth
Not everyone wants a bear. The Duskrise Dragon is for the kid who has firmly decided that soft and cute are different things, and that they are only interested in one of them.
Pair it with something to sleep in
A plush and a set of pyjamas is a complete gift rather than a partial one. The Pooh & Friends Onesie is our most-ordered sleepwear, the Cozy Carved Pumpkin Onesie covers the autumn months, and the Spiderman Pajama Set is the one that gets worn to breakfast and argued about at bathtime.
Washing them
Cold wash, inside a pillowcase, air dry flat. Tumble drying is what turns a soft plush into a matted one. It is worth the extra day.
Browse all of the Plush Toys, or see the full Pajamas & Onesies edit.